Collective 2.0 Tick Trendy Market Box

Collective 2.0 Tick Trendy Market Box
The second Collective market was held on a rooftop in Kramerville on Saturday and will take place on a monthly basis from now on. The venue isn't in an 'urban renewal' space, but it still manages to tick the trendy box.
The first mistake I made was eating a more than averagely sized breakfast just before I left for the market. Yes, there was one lonesome food vendor, but that didn't stop me from wanting to stuff my face with their salads.
The second was going the day after the Red Hot Chili Peppers gig. Had my wallet been a bit fatter, I'd have splurged on far more than a single shirt and some of Paul's Home Made Ice Cream (never mind that I'm not part of the 'substantial disposable income market').
The rooftop was filled with plenty people of the hipsteresque kind (token pugs and all), as was expected. But there were quite a few common folk to even out the numbers.
Male counterparts headed for the bar, aptly tagged with a 'Husbands 'n Boyfriends Queue Here,' sign, since most of the goodies on sale were for the fairer sex. Kiddies were dropped off at the potting wheel, where they sat under the guidance of the resident potter, recreating a scene straight out of Ghost
One can't help but compare Collective with the other two main markets in the city. It gives off a similar vibe, with cute, triangular bunting hanging from the roof and 'artisan' this, 'bespoke' that. But you don't have to go through an area that's 'trying to make the city a better place' to get there, which is a pleasant change. Sometimes the North needs a bit of spicing up, too.
I chatted to Catherine Corry, the woman behind it all:
JHBLive: Tell us a bit about the market?
CC: Collective is a collaboration between designers, importers and producers of beautiful products. It provides an alternative retail environment and acts as a great social occasion, where traders and consumers can interact in a totally different scene.  What's better than being able to shop on a rooftop with a glass of sparkling wine, try on clothing in flattering lighting and end it off with a snack while overlooking the treelined suburbs?
JHBLive: Why have you chosen this particular venue in the North?
CC: I wanted to make the space accessible to a market with a substantial disposable income. I also wanted to make it convenient - it's right next door to Sandton and just off the highway, so consumers can get there easily and safely.
JHBLive: How does this market compare with Neighbourgoods or Market on Main?
CC: It focuses on goods as opposed to food.  It's also limited, so each product is carefully sourced, making the overall experience quite high end and focused rather than chaotic.
JHBLive: What were you doing before and how did you start doing what you do?
CC: I was managing the Neighbourgoods Market in Braamfontein.  Before that I freelanced as a project manager, which I continue to do while putting Collective together under my umbrella company, I Heart Joburg. I realised that there was a gap in the market and decided to create something different for Joburgers to enjoy an alternative element of the city.
JHBLive: Name your favourite item from the previous market.
CC: A ceramic owl vase from The Ceramic Factory.
According to their site, the next one will be happening on the first weekend of March but keep an eye on our event listing and we'll keep you posted.
Where? 3 Desmond Street, Kramerville, Johannesburg
by Nicole Samakosky
There will be no driving through urban regeneration areas to get to this rooftop market in Kramerville, but that's okay, right?


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