Each store lining the street has a different colour exterior. There are music and fashion outlets - one is owned by the fashion designer, David Thale - a deli coffee shop, an office occupied by an architect, an interior design studio, an art gallery, a furniture store and a film and camera company.
Formerly the old army surplus store, the visually inviting building at 70 Juta Street officially opened its doors on 7 November. It contains 15 petite creative spaces in the single-storey building, which is on the corner of Juta and De Beer streets.
The stores surround a central courtyard. 70 Juta is fast becoming the new 44 Stanley.