SAFE Aims to Save The Entertainment Industry

SAFE Aims to Save The Entertainment Industry

                             Posted: Apr 16 2020

One of the hardest hit industries in South Africa following the lockdown is the entertainment, event, and festival industry. Event organisers, bar companies, vendors, suppliers, DJs, bands, artists, creatives, venues, security and many more are all feeling the pinch and the negative impact that COVID-19 has had on our society.

Over 500 events have been cancelled or postponed, with no clear idea of when they’ll be coming back, if at all in 2020.

This has resulted in the establishment of SAFE, a non-profit organisation that aims to raise relief funds for our arts. While other countries have set aside copious amounts of money to support those most affected, only around R150 million has been set aside by Tourism and Arts. This is simply not enough, especially since tourism will most likely receive the bulk.

SAFE has estimated that the entertainment sector will lose about R3 billion in revenue over the next six months. There have been many business relief funds set aside, but are focused on the needs of people and industries that usurp that of the arts.

SAFE is a collective mobilisation and united front aimed at filling this gap and helping the entertainment industry to survive this global pandemic.

SAFE has also partnered with Pick 'n Pay Feed The Nation and a number of event industry leaders intends to support these people in their greatest time of need by providing food vouchers to them. These SAFE vouchers will allow them to go to their nearest Pick 'n Pay and get a hamper of essentials.

You can find more information at Howler or on the Pick ‘n Pay website

You can visit their website for more information regarding how to donate and support an industry that provides entertainment and an escape for millions, if not all, of South Africans.

This non-profit relief fund is geared towards keeping one of the hardest hit industries alive.


The best of JHB Live delivered straight to your inbox every week. Simple and easy...